"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society." -Edward Bernays (Propaganda)
The man who invented “public relations.” The man who came up with the notion that companies can sell you not just an item, but a lifestyle.
This comes off more sinister than it does enlightening. It’s no secret we naturally look for leaders that inspire all facets of life who, in turn, “mold” our minds and taste according to “suggested” ideas.
I think the really interesting part is “by men we have never heard of,” as he alludes to the fact that corporations exert significantly greater power on society than do elected officials. We fucked up by no keeping power in check, neglecting to set an upper limit.
How the fuck is this level of lobbying even legal?